{"id":4624,"date":"2023-09-25T22:00:40","date_gmt":"2023-09-25T20:00:40","guid":{"rendered":"https:\/\/protecnic.es\/?p=4624"},"modified":"2023-09-21T14:16:21","modified_gmt":"2023-09-21T12:16:21","slug":"por-que-es-tan-importante-el-diseno-de-productos","status":"publish","type":"post","link":"https:\/\/protecnic.es\/en\/why-is-product-design-so-important\/","title":{"rendered":"Why is product design so important?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4624\" class=\"elementor elementor-4624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b114e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b114e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38b13341\" data-id=\"38b13341\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ee14f2 elementor-widget elementor-widget-text-editor\" data-id=\"14ee14f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Product design is the process of coming up with ideas for and producing goods that cater to particular market needs or resolve issues that users may have.  The key to a successful product design is an understanding of the end-user customer, the person for whom the product is being created. In addition, it is also the process of determining all the features and characteristics of a product or service. It is used by designers to address user needs and blend them together with business goals, in order to help brands, make consistently successful products.<\/p><p>Product\u2019s design must match the business strategy in order for the company to be successful. Product designers, such as Protecnic, work to optimize the user experience in the solutions they make for their users, and help their brands by making products sustainable for longer-term business needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f6cbb8\" data-id=\"9f6cbb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6913a3 elementor-widget elementor-widget-spacer\" data-id=\"f6913a3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257c2c79 elementor-widget elementor-widget-image\" data-id=\"257c2c79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/protecnic.es\/wp-content\/uploads\/2023\/09\/PORTADA-LA-IMPORTANCIA-DEL-DISENO-DE-PRODUCTOS-80-1024x537.jpg\" class=\"attachment-large size-large wp-image-4626\" alt=\"woman carefully choosing product design.\" srcset=\"https:\/\/protecnic.es\/wp-content\/uploads\/2023\/09\/PORTADA-LA-IMPORTANCIA-DEL-DISENO-DE-PRODUCTOS-80-1024x537.jpg 1024w, https:\/\/protecnic.es\/wp-content\/uploads\/2023\/09\/PORTADA-LA-IMPORTANCIA-DEL-DISENO-DE-PRODUCTOS-80-300x157.jpg 300w, https:\/\/protecnic.es\/wp-content\/uploads\/2023\/09\/PORTADA-LA-IMPORTANCIA-DEL-DISENO-DE-PRODUCTOS-80-768x402.jpg 768w, https:\/\/protecnic.es\/wp-content\/uploads\/2023\/09\/PORTADA-LA-IMPORTANCIA-DEL-DISENO-DE-PRODUCTOS-80-18x9.jpg 18w, https:\/\/protecnic.es\/wp-content\/uploads\/2023\/09\/PORTADA-LA-IMPORTANCIA-DEL-DISENO-DE-PRODUCTOS-80.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73d7f788 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73d7f788\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2453bb3d\" data-id=\"2453bb3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1da606 elementor-widget elementor-widget-text-editor\" data-id=\"d1da606\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Como fabricante de cantos de PVC y ABS, Protecnic se ha consolidado como l\u00edder nacional con una creciente presencia internacional. Gracias a la flexibilidad de producci\u00f3n de nuestros fabricantes, podemos modificar cualquier dise\u00f1o para adaptarlo a la textura, grosor o anchura que requiera el cliente. Adem\u00e1s, como el lema de nuestra empresa es &#8220;INNOVATING TOGETHER&#8221;, colaboramos con algunos de los principales fabricantes de tableros melam\u00ednicos, como Finsa y Kronospan, lo que nos permite crear la &#8220;combinaci\u00f3n perfecta&#8221; para cualquier dise\u00f1o en cuesti\u00f3n de d\u00edas y sin coste adicional para nuestros clientes.<\/p><p>Thanks to our sample program, which offers more than 5,000 design references, you have the option of choosing the design that most closely matches the preferences and requirements of your or your company's product or project. With more than 50 decorative rollers at our disposal, we are able to produce any kind of design and can mimic any wood look or seam.<\/p><p>To generate textures that are the closest to the board's, a choice of more than 40 pores is also offered. We have the most extensive selections of product design and customization in our texture collection. We can recreate any finish to make it work with the board design because we have more than 40 textures in our database.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t  <div class=\"related-post grid\">\r\n      <div class=\"post-list\">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"PROTECNIC, OBTIENE LA AYUDA DEL PROGRAMA PARA LA MEJORA DE LA COMPETITIVIDAD Y LA SOSTENIBILIDAD\" href=\"https:\/\/protecnic.es\/en\/protecnic-obtiene-la-ayuda-del-programa-para-la-mejora-de-la-competitividad-y-la-sostenibilidad\/?related_post_from=250\">\r\n\r\n      <img decoding=\"async\" width=\"435\" height=\"240\" src=\"https:\/\/protecnic.es\/wp-content\/uploads\/2020\/11\/NOTICIA-AYUDA-2.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/protecnic.es\/wp-content\/uploads\/2020\/11\/NOTICIA-AYUDA-2.jpg 435w, https:\/\/protecnic.es\/wp-content\/uploads\/2020\/11\/NOTICIA-AYUDA-2-300x166.jpg 300w, https:\/\/protecnic.es\/wp-content\/uploads\/2020\/11\/NOTICIA-AYUDA-2-16x9.jpg 16w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"PROTECNIC, OBTIENE LA AYUDA DEL PROGRAMA PARA LA MEJORA DE LA COMPETITIVIDAD Y LA SOSTENIBILIDAD\" href=\"https:\/\/protecnic.es\/en\/protecnic-obtiene-la-ayuda-del-programa-para-la-mejora-de-la-competitividad-y-la-sostenibilidad\/?related_post_from=250\">\r\n        PROTECNIC, OBTIENE LA AYUDA DEL PROGRAMA PARA LA MEJORA DE LA COMPETITIVIDAD Y LA SOSTENIBILIDAD  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"PRESENTAMOS NUESTRO CAMBIO DE IMAGEN\" href=\"https:\/\/protecnic.es\/en\/presentamos-nuestro-cambio-de-imagen\/?related_post_from=648\">\r\n\r\n      <img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"logo protecnic\" srcset=\"https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-scaled.jpg 2560w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-300x169.jpg 300w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-1024x576.jpg 1024w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-768x432.jpg 768w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-1536x864.jpg 1536w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-2048x1152.jpg 2048w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"PRESENTAMOS NUESTRO CAMBIO DE IMAGEN\" href=\"https:\/\/protecnic.es\/en\/presentamos-nuestro-cambio-de-imagen\/?related_post_from=648\">\r\n        PRESENTAMOS NUESTRO CAMBIO DE IMAGEN  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"Closer to our customers\" href=\"https:\/\/protecnic.es\/en\/closer-to-our-customers\/?related_post_from=653\">\r\n\r\n      <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/protecnic.es\/wp-content\/uploads\/2021\/02\/noticia-5-1-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"sala de reuniones videoconferencias\" srcset=\"https:\/\/protecnic.es\/wp-content\/uploads\/2021\/02\/noticia-5-1-scaled.jpg 2560w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/02\/noticia-5-1-300x200.jpg 300w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/02\/noticia-5-1-1024x683.jpg 1024w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/02\/noticia-5-1-768x512.jpg 768w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/02\/noticia-5-1-1536x1024.jpg 1536w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/02\/noticia-5-1-2048x1365.jpg 2048w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/02\/noticia-5-1-16x12.jpg 16w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"Closer to our customers\" href=\"https:\/\/protecnic.es\/en\/closer-to-our-customers\/?related_post_from=653\">\r\n        Closer to our customers  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: center;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 25px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #999999 !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 300px;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #a83d72;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      line-height: bold;\r\n      display: block;\r\n      text-decoration: none;\r\n      font-weight: bold;    }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 13px;\r\n      color: #3f3f3f;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 20%;\r\n      }\r\n    }\r\n\r\n    @media only 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Adem\u00e1s, tambi\u00e9n es el proceso de [&hellip;]<\/p>\n  <div class=\"related-post grid\">\r\n      <div class=\"post-list\">\r\n\r\n            <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"PROTECNIC, OBTIENE LA AYUDA DEL PROGRAMA PARA LA MEJORA DE LA COMPETITIVIDAD Y LA SOSTENIBILIDAD\" href=\"https:\/\/protecnic.es\/en\/protecnic-obtiene-la-ayuda-del-programa-para-la-mejora-de-la-competitividad-y-la-sostenibilidad\/?related_post_from=250\">\r\n\r\n      <img loading=\"lazy\" width=\"435\" height=\"240\" src=\"https:\/\/protecnic.es\/wp-content\/uploads\/2020\/11\/NOTICIA-AYUDA-2.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/protecnic.es\/wp-content\/uploads\/2020\/11\/NOTICIA-AYUDA-2.jpg 435w, https:\/\/protecnic.es\/wp-content\/uploads\/2020\/11\/NOTICIA-AYUDA-2-300x166.jpg 300w, https:\/\/protecnic.es\/wp-content\/uploads\/2020\/11\/NOTICIA-AYUDA-2-16x9.jpg 16w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"PROTECNIC, OBTIENE LA AYUDA DEL PROGRAMA PARA LA MEJORA DE LA COMPETITIVIDAD Y LA SOSTENIBILIDAD\" href=\"https:\/\/protecnic.es\/en\/protecnic-obtiene-la-ayuda-del-programa-para-la-mejora-de-la-competitividad-y-la-sostenibilidad\/?related_post_from=250\">\r\n        PROTECNIC, OBTIENE LA AYUDA DEL PROGRAMA PARA LA MEJORA DE LA COMPETITIVIDAD Y LA SOSTENIBILIDAD  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"PRESENTAMOS NUESTRO CAMBIO DE IMAGEN\" href=\"https:\/\/protecnic.es\/en\/presentamos-nuestro-cambio-de-imagen\/?related_post_from=648\">\r\n\r\n      <img loading=\"lazy\" width=\"2560\" height=\"1440\" src=\"https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"logo protecnic\" decoding=\"async\" srcset=\"https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-scaled.jpg 2560w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-300x169.jpg 300w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-1024x576.jpg 1024w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-768x432.jpg 768w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-1536x864.jpg 1536w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-2048x1152.jpg 2048w, https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/LOGOS-PROTECNIC_LOGO-PROTECNIC-TAGLINE-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"PRESENTAMOS NUESTRO CAMBIO DE IMAGEN\" href=\"https:\/\/protecnic.es\/en\/presentamos-nuestro-cambio-de-imagen\/?related_post_from=648\">\r\n        PRESENTAMOS NUESTRO CAMBIO DE IMAGEN  <\/a>\r\n\r\n        <\/div>\r\n              <div class=\"item\">\r\n            <div class=\"thumb post_thumb\">\r\n    <a  title=\"2021, EL A\u00d1O DE LAS INNOVACIONES PARA PROTECNIC\" href=\"https:\/\/protecnic.es\/en\/2021-el-ano-de-las-innovaciones-para-protecnic\/?related_post_from=651\">\r\n\r\n      <img loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/protecnic.es\/wp-content\/uploads\/2021\/01\/GIF-LOGO-25-ANOS.gif\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" \/>\r\n\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <a class=\"title post_title\"  title=\"2021, EL A\u00d1O DE LAS INNOVACIONES PARA PROTECNIC\" href=\"https:\/\/protecnic.es\/en\/2021-el-ano-de-las-innovaciones-para-protecnic\/?related_post_from=651\">\r\n        2021, EL A\u00d1O DE LAS INNOVACIONES PARA PROTECNIC  <\/a>\r\n\r\n        <\/div>\r\n      \r\n  <\/div>\r\n\r\n  <script>\r\n      <\/script>\r\n  <style>\r\n    .related-post {}\r\n\r\n    .related-post .post-list {\r\n      text-align: center;\r\n          }\r\n\r\n    .related-post .post-list .item {\r\n      margin: 10px;\r\n      padding: 25px;\r\n          }\r\n\r\n    .related-post .headline {\r\n      font-size: 18px !important;\r\n      color: #999999 !important;\r\n          }\r\n\r\n    .related-post .post-list .item .post_thumb {\r\n      max-height: 300px;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n          }\r\n\r\n    .related-post .post-list .item .post_title {\r\n      font-size: 16px;\r\n      color: #a83d72;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      line-height: bold;\r\n      display: block;\r\n      text-decoration: none;\r\n      font-weight: bold;    }\r\n\r\n    .related-post .post-list .item .post_excerpt {\r\n      font-size: 13px;\r\n      color: #3f3f3f;\r\n      margin: 10px 0px;\r\n      padding: 0px;\r\n      display: block;\r\n      text-decoration: none;\r\n          }\r\n\r\n    @media only screen and (min-width: 1024px) {\r\n      .related-post .post-list .item {\r\n        width: 20%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 768px) and (max-width: 1023px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n    @media only screen and (min-width: 0px) and (max-width: 767px) {\r\n      .related-post .post-list .item {\r\n        width: 90%;\r\n      }\r\n    }\r\n\r\n      <\/style>\r\n    <\/div>","protected":false},"author":2,"featured_media":4626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 es tan importante el dise\u00f1o de productos? - Protecnic<\/title>\n<meta name=\"description\" content=\"El dise\u00f1o de productos es el proceso de idear y producir bienes que satisfagan necesidades concretas del mercado o resuelvan problemas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/protecnic.es\/en\/por-que-es-tan-importante-el-diseno-de-productos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 es tan importante el dise\u00f1o de productos? - Protecnic\" \/>\n<meta property=\"og:description\" content=\"El dise\u00f1o de productos es el proceso de idear y producir bienes que satisfagan necesidades concretas del mercado o 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